The highway is one of three tourism corridors identified for development across Canada.
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According to Destinations Canada, its Tourism Corridor Strategy Program launched a pilot program at the start of 2023 and asked provincial tourism groups to identify tourism routes that had “clusters of tourism assets,” including historical sites, natural landscapes and cultural events.Start your day with a roundup of B.C.-focused news and opinion delivered straight to your inbox at 7 a.m., Monday to Friday.
“The Prairies to Pacific Corridor initiative will support investments in authentic and transformational experiences — along with the necessary infrastructure and amenities — across the route, thereby increasing interactions between residents, visitors, and place; increasing the dollars spent in our communities; and, motivating overnight stays in all seasons, to ensure regenerative benefits that tourism can bring are enjoyed year-round,” Walden said, adding Travel Alberta and Destination B.C.
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