B.C. mining company fined $35K over ads masquerading as journalism
In 2017, Bearing Lithium Corp. and then-CEO Jeremy Arthur William Poirier released an advertisement on news wires and websites that purposefully neglected to note it was promoted content.
“The advertorial was written in the style of a news article designed to look and read like objective journalistic content. However, none of the disseminations disclosed that the advertorial was issued on behalf of Bearing,” reads a July 22 settlement agreement between the company and the B.C. Securities Commission.
The company further paid to have 19 social media influencers promote its content on Twitter, LinkedIn, investFeed, iHub and Facebook. Again, it appeared as news rather than an advertisement. Under the Securities Act, anyone engaged in investor relations activities must clearly and conspicuously disclose when they issue promotional materials. Bearing Lithium Corp shares trade on the TSX Venture Exchange.
In the settlement agreement, it and Poirier admit to contravening the Act and agree to pay $25,000 and $10,000, respectively.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Rourke reaches new heights as B.C. Lions rout struggling Edmonton Elks 46-14 - Terrace StandardRourke reaches new heights as B.C. Lions rout struggling Edmonton Elks 46-14
Read more »
B.C.’s Evan Dunfee captures gold at Commonwealth Games - Terrace StandardB.C.’s Evan Dunfee captures gold at Commonwealth Games
Read more »
B.C. wildfires: 8 fires of note burning in province’s south - Terrace StandardKeremeos Creek fire near Penticton by far the largest at 5,903 hectares
Read more »
Jaguar Mining posts $9.5 million in quarterly net income, revises gold production up in Q2A roundup of all the mining news in the precious metals sector with a variety of company news, mining sector analysis, newsletter writer insights and executive interviews.
Read more »
Uranium developer Denison says Phoenix feasibility field test is fully permittedA roundup of all the mining news in the precious metals sector with a variety of company news, mining sector analysis, newsletter writer insights and executive interviews.
Read more »
Brad Pitt’s ‘Bullet Train’ pulls into station with $30.1M - Terrace StandardComeback season pushed box office receipts close to pre-pandemic levels, but quiet looms in cinemas
Read more »