B.C. Hockey League’s Langley Rivermen poke fun at new Penticton Vees logo
Friday’s unveiling marked the first time in 18 years Penticton had changed its logo. The team had a branding overhaul in 2004 when the team name shifted from the Panthers to the Vees.
“I wanted to create a logo that was a blend of 1950s era hockey and the most recent Vees’ logo,” said graphic designer Luke Fraser. “My main goal was to go back in time and give the Vees a timeless and classic look.” The Vees’ social media team, meanwhile, fired back at the Rivermen with a picture of their newly-acquired Fred Page Cup championship.Facebook users react to the new Penticton Vees logo on Friday, Aug. 26.
Penticton will start its championship defence on Sept. 23 when they host the Trail Smoke Eaters at the South Okanagan Events Centre. “We are excited about moving forward with a new look,” said Fred Harbinson, the Vees’ head coach, general manager, and president. “Change from what you are used to is never easy, but we feel this logo will create a fresh and exciting look for our players and fans.”
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