B.C. drinkers are buying less wine but paying more

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B.C. drinkers are buying less wine but paying more
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Vancouver International Wine Festival may enhance preference for premium wines

British Columbians are buying less wine and paying more for it – a trend that the upcoming Vancouver International Wine Festival may reinforce.

South America is the festival’s theme region this year, so there will be more wineries than usual from counties such as Argentina and Chile. Brazil will be represented for the first time in the festival’s 44-year history, as its Miolo winery is expected to attend. Two Uruguayan wineries are also slated to be at this year’s festival.

The BCLDB said in a statement to BIV that the drop in sales volume likely stemmed from “product availability, higher supplier costs, increase in price per litre [and] shifts in container type and format.” Clerides said he has noticed the trend toward purchases of premium products at his own Davie Street store.

Supply-chain glitches with South American wineries are common and may have played a role in the larger-than-average sales declines, Clerides suggested. The result of Chile’s mountains, and micro-climates, is that Chile has more sub-regional wine-growing variations than Argentina, he explained. That enables Chile to grow a much wider range of grapes and have more wine styles than Argentina, he added.

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