Avocado, known in some Mexican regions as “oro verde,” or green gold, may soon become a fruit so scarce in the United States that it could be worth its...
Taxco Produce sells around 12,000 boxes of avocado every month to restaurants in North Texas since guacamole is one of its customers’ best-sellers.
“The boxes that we used to buy for $30 are now being sold to us for $70, and the larger ones are already selling for more than $100, we would have to sell for at least $120,” said Briones. “They’re the last avocados that managed to enter the country before the border closed, and right now they are already being sold like gold.”
“We are not going to buy avocados from somewhere else, because they don’t have the same quality as Mexican avocados, and our customers don’t deserve a bad product,” Briones said. “If the cost of avocados becomes absurd, it’s best to take it off the menu,” said Pedro Rojas, owner of Pepe’s & Mito’s, a restaurant in Deep Ellum. “We can’t afford it if it’s too expensive because if we raise the price, customers won’t order it.”
Taquerías are other places where avocados are widely consumed, in the form of guacamole or as a side for tacos or burritos.
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