Paige Mycoskie, who is now worth an estimated $380 million, unveils expansion plans for her trendy clothing brand including new stores and product lines. SelfMadeWomen
among TikTok teens and twentysomethings. . This year she’s an estimated $30 million richer, thanks to an increase in revenues to $130 million in 2022, up from $110 million the previous year.she thought the company’s revenues would at least double by 2023. Today, the fashion designer maintains that it’s still an achievable goal for revenue to reach $200 million by the end of this year, largely citing her California-based brand’s arrival on the opposite coast.
On top of its East Coast debut, Aviator Nation will soon open a behemoth store in Nashville, its first in Tennessee. Mycoskie signed the lease to take over a building in The Gulch, a trendy and centrally located neighborhood, previously occupied by local retailer Two Old Hippies, in April 2022. The 8,500-square foot space, which is scheduled to open in August or September, will double as a live-music venue on the weekends, seizing on the city’s thriving music scene, according to Mycoskie.
Moving forward, however, Mycoskie says she plans to focus less on opening new stores and more on expanding into product categories, which she sees as the key way to “really escalate” revenues. She’s currently in the process of designing Aviator Nation’s own sunglasses line , as well as footwear and bags.
“I’ve always kept a really tight inventory. I don’t overproduce,” says Mycoskie, noting that payroll for her employees and fabric are her “two biggest expenses.” “Right now I’m not really slowing down. So far we’re still selling out of the product.”
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