Movie’s haul in the U.S. blew past the previous record of $257.7 million, set last year by “Avengers: Infinity War”
NEW YORK — The universe belongs to Marvel. “Avengers: Endgame” shattered the record for biggest opening weekend with an estimated $350 million in ticket sales domestically and $1.2 billion globally, reaching a new pinnacle in the blockbuster era that the comic-book studio has come to dominate.
In one fell swoop, “Endgame” has already made more than movies like “Skyfall,” “Aquaman” and “The Dark Knight Rises” grossed in their entire runs, not accounting for inflation. To accommodate demand, the Walt Disney Co. released “Endgame” in more theatres — 4,662 in the U.S. and Canada — than any opening before. Advance ticketing services set new records. Early ticket buyers crashed AMC’s website. And starting Thursday, some theatres even stayed open 72 hours straight.
For an industry dogged by uncertainty over the growing role of streaming, the weekend was a mammoth display of the movie theatre’s lucrative potency. Fithian called it possibly “the most significant moment in the modern history of the movie business.” If there was any shadow to the weekend for the theatrical business, it was in just how reliant theatres have grown on one studio: Disney.
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