There’s a reason the film industry doesn’t measure the success of modern movies against those of the past – movie ticket inflation isn’t an exact science.
CNBCAs “Avengers: Endgame” has raced its way to and beyond the highest-grossing film record held by “Avatar,” questions have arisen about how Hollywood determines what movie is considered the biggest earner.
The content of movies has also changed drastically. Three-hour dramas about the lives of Southerners during the Civil War wouldn’t be as popular in 2019 as they were in, say, 1939. So, it would be difficult to say with certainty that a film that thrived decades ago would still do so today. For instance, “Snow White and the Seven Dwarfs” was released in theaters in 1937, 1983, 1987 and 1993. So for these films, Comscore used the average ticket price for each of those different years and divided them into the gross for each re-release.
That being said, here are the top 10 highest-grossing films in the U.S. if Hollywood did adjust the box office, based on modern ticket prices:Disney$982 million
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