“Avengers: Endgame” is already the year’s highest-grossing film

The 22nd film in the franchise benefits from a pre-existing universe of fans

DISNEY’S EXECUTIVE boardroom may be the happiest place on Earth right now. Three days after its release, “Avengers: Endgame” was already the highest-grossing film of 2019. It has broken the record for best-ever opening weekend, thanks in no small part to its phenomenal. But the latest Avengers blockbuster is no one-off.

In some respects, the list vindicates time-honoured Hollywood wisdom: sequels have a ready-made audience; viewers want slick, action-packed escapism and retina-burning visual effects. But a more salient point is the genius of Marvel’s “shared universe” concept. Beginning with “Iron Man” , every one of the studio’s superhero films has been set in the same fictional world, the so-called Marvel Cinematic Universe, so that characters from one story can drop into other ones.

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