AMC cinemas sold a record $28 million of food and drink in two days during 'Avengers: Endgame' opening weekend.
sold a record $28 million worth of soda, popcorn, and other snacks in two days thanks to"Avengers: Endgame."
It has used dynamic pricing to maximize profits from"Avengers: Endgame," charging between $15 and $52 for different seats in one London cinema. The company has used dynamic and tiered pricing to maximize its gains from the movie. On the call, Aron gave the example of the Odeon Leicester Square cinema in London, where it charged"anywhere from $15 to $51.63 per ticket for the opening weekend of 'Avengers: Endgame,' based on where you sat in the theater," and priced more than half of the tickets close to $40.
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