Despite increased competition in funeral insurance, AVBOB offers clients end to end combination service of both funeral insurance and funeral service. sponsored
This ethos has been the differentiating attribute which sets it apart from its competitors in the South African business space.
Van der Riet adds that this creates a totally different dynamic as their service is far more relationship and empathy based. And because AVBOB has a national footprint it can guarantee this quality service wherever in the country clients find themselves. “We are only seen to be as good as our last interaction with the client. Even though we do thousands of funerals across the country each month, for each of the families it is their only funeral. So, one has to be very cognisant of this and make sure that the service, support and empathy we give each family is everything that they need in that moment. We can never step back and think that we have arrived.
In AVBOB we firmly believe that we are a family. And the values of family endure. As a matter of fact, one of our founding members said: ‘Take care of the people and the rest will follow.’ And that philosophy still underlies the way we work and how we engage with our employees. So, taking care of them is our top priority. Which we do through constant communication. It is through listening closely, by understanding what they are going through, their fears and insecurities during this time.
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