Expectations were enormous for “Avatar 2,” which carried a reported price tag of over $350 million.
Expectations were enormous for "Avatar 2," which carried a reported price tag of over $350 million, the pressure of following up the highest grossing film of all time over a decade later and the daunting task of propping up an exhibition business that’s still far from normal. Everything "Avatar" is oversized, though: the Na’vi characters, the runtime , the technical advancements and the release strategy from 20th Century Studios and The Walt Disney Co.
The film began its international rollout on Wednesday and debuted in North America on Thursday evening. Domestically, "Avatar: The Way of Water" was released in 4,202 theaters on over 12,000 screens, 400 of which were IMAX 3D. The studio and filmmakers bet big on the draw, and higher prices, of the 3D format and premium large screens.
"As excited as we are about these early results, we anticipate a long and successful run for ‘Avatar: The Way of Water,’" said Rich Gelfond, CEO of IMAX, in a statement. The question of whether "Avatar 2" will earn enough is a complicated one with varied answers.
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