International student fees are on the way down as universities hope that discounting will bring overseas students back.
Lockdowns in China have stymied the free flow of returning international students as universities offer substantial discounts to attract enrolments from other destinations.
While the Chinese are happy to pay the high fees charged by the Group of Eight universities, the scholarships are designed to attract students from markets such as India, the Philippines and Malaysia, where fees are much more price sensitive than for the Chinese. “Our analysis highlights an interesting trend in using scholarships to attract new international students from specific markets,” Mr Ramirez said. “Interestingly, our data confirms that these country-specific scholarships were not directed to diversify markets but rather support recruitment strategies in key traditional markets.”
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