Australia to curb ‘greenwashing’ as inquiry exposes marketing tactics that mislead consumers

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Australia to curb ‘greenwashing’ as inquiry exposes marketing tactics that mislead consumers
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SYDNEY – Businesses and brands in Australia have been misleading consumers about their environmental credentials, using vague terms such as “eco-friendly” or “sustainable”, or green icons such as leaves that falsely suggest that they have been independently endorsed. Read more at straitstimes.com.

SYDNEY – Businesses and brands in Australia have been misleading consumers about their environmental credentials, using vague terms such as “eco-friendly” or “sustainable”, or green icons such as leaves that falsely suggest that they have been independently endorsed.

The three worst offenders were the cosmetics, clothes and fashion, and the food and beverage sectors, although no specific brands were mentioned. Experts in Australia have called for greater action by regulators, and have urged the authorities to establish specific definitions for terms such as “carbon neutral” or “net zero”.

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