Introduced seven year ago, Audi has indicated that its unpopular and confusing badge denominators will soon be scrapped.
So-called power digits have proved unpopular and open to misinterpretation since being introduced in 2017.has announced it will start the process early by phasing-out the confusing “power group” denoting monikers introduced seven years ago.Succeeding the previous engine displacement indicators, the numbers varied from 30 to 70 as a means of symbolising outputs figures from 81 kW and up.
“The clarity and logic of structuring the designations according to power output makes it possible to distinguish between the various performance levels”.on the sidelines of the unveiling of the Q6 e-tron on Monday evening, Voggenreiter’s successor, Florian Hauser, admitted the brand wants make its model line-up easier to customers as it heads towards complete electrification in 2030.
“When we talk about simplicity we don’t just talk about the options and the configuration process. We are really thinking of getting the leanest engine programme for the Q6 which still refers to our customer demands,” Hauser said. He also added, “If you think about what’s coming next, when we talk about rear-wheel drive it’s just a Q6. For smaller and bigger batteries we could think about a suffix behind the ‘6’ – for example ‘Performance.’ So we don’t need the numbers anymore, so we won’t show them”.The change in badging won’t expand to the brand’s changing of how it will power it upcoming generation of ‘A’ models.
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