Audi-Backed Startup Holoride is Bringing VR to the Car

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Audi-Backed Startup Holoride is Bringing VR to the Car
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Holoride isn’t just bringing VR to the car — it’s bringing a whole metaverse with it. petepachal reports on the Audi-backed startup’s launch at CES2023

LAS VEGAS — There’s a use case for virtual reality that remains untapped: the automobile. “VR in the car” – where passengers amuse themselves with virtual reality headsets instead of phones or iPads – sounds like a good idea on paper, but the tech is notorious for inflicting motion sickness on many wearers, even when they’re standing still. Throw in a moving car and you’re practically guaranteed to need a barf bag., launching in the U.S.

It wasn’t perfect, however. When I stopped playing games and instead fired up Netflix to watch Seinfeld, the app initially thought I was facing the rear of the car. That was quickly fixable with an easy re-centering of the user interface , but as we drove the orientation of the app kept drifting to one side or the other, requiring me to keep hitting the recenter button every minute or so. That would get tiresome after anything longer than a television clip.

Holoride's aftermarket device mounts on a windshield and wirelessly connects to a VR headset in the car to fuse the car motion with the VR experience. Holoride is based on the HTC Vive VR platform and it works with the Vive Flow headset, which connects with the puck wirelessly. If you’ve already got a Vive Flow, you can buy the puck for just $199, but the company expects it will sell more packages with the headset included, which sells for $799 . You’ll also need a subscription to the Holoride platform, which costs $20 a month or $180 yearly.

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