This is the second U.S. location for the Swiss watchmaker's AP House, which has been setting up experiential retail spots for lounging and learning about timepieces at the same time.
has been going around the world launching a number of salons resembling apartments or houses where the Swiss watchmaker creates an intimate atmosphere for clients, or potential customers who enjoy the brand. So far outposts have been set up in cities including Hong Kong, London, Tel Aviv, New York, St. Barth’s, Barcelona, Milan and Munich.
Think elegant spaces with comfortable furniture, sleek interiors, a dining room, a full bar, espresso coffee machines, fine art on the walls and a DJ spinning music or a pianist playing tunes on a grand piano.
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