Atari Token plunged 30% in just nine hours after the gaming company made a big announcement about the altcoin's future 🚨
This isn't great news for those who own ATRI tokens. CoinMarketCap data shows that, at the time of writing, the altcoin's value has plunged by 30% in the space of nine hours.
In an attempt to make existing token holders whole, the company announced that it plans to "create, distribute and solely manage a new proprietary token with a focus on gaming, community and utility." But challenges will lie ahead, not least because many in the gaming community have expressed disdain for non-fungible tokens — complaining they bring further monetization while failing to enhance gameplay.
A number of major brands have made big bets on blockchain technology and non-fungible tokens in recent years, but many business ventures have struggled to achieve success.
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