Southwest said it’s “piloting” a partnership with Google Flights, appearing on the search engine as of May 22.
is one of the most powerful tools to shop for airfare, historically, it’s been hampered by a lack of Southwest flights. This prevented users from having complete view of airfares to their desired destination.
But don’t blame Google for that. The Dallas-based carrier has long held out on displaying or selling fares through online travel agencies and search aggregators. However, Southwest is now making a major digital pivot with far-reaching implications across the airline industry. As of May 22, the airline’s fares display on Google Flights search results, just like all the other major U.S. carriers.
Displaying results on Google Flights is yet another evolution for an airline that has built loyalty for decades in part by marching to the beat of its drum. Last month,said the carrier is “very seriously studying” potential alternatives to its long-standing open seat policy. The airline also plans to finallyIn practice, travelers can now easily compare flight pricing across carriers in one glance.
“This gives Southwest much more visibility with those who are just starting their search for flights and didn’t realize they needed to checkWith no change or cancellation fees, flyers can toggle the “track prices” button and be alerted by email if fares drop, even after they’ve booked. ByBut don’t expect the Google Flights news to signal future plans: Southwest says it doesn’t intend to go all-in on third-party travel websites.
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