Aston Martin are set for at least one big change for the F1 2024 season...
Aston Martin will race under a new name for the F1 2024 season, with Cognizant stepping back from their position as title sponsor.
Last week, Aston Martin confirmed an extension to their deal with Cognizant, having signed the US-based business technology firm ahead of the team’s launch following their rebrand from Racing Point.While Aston Martin and Cognizant will continue working together, they will not feature as part of the team’s entry name for 2024.“They engaged with Aston Martin in order to build the reputation of their brand.
“This was always planned as phase two of that relationship – after achieving global brand awareness, they are deepening their partnership with us, they are applying their digital transformation to our business – both on and off the racetrack – and we are now building a deeper, broader relationship with them.
There will be a joint effort to optimise operational efficiency across the new AMR Technology Campus in Silverstone, England, where Cognizant is providing ‘smart factory’ technology expertise to design the most modern, efficient building in F1 today.
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