Demand for plant-based protein foods is surging in Asia, suppliers say, as suspicion over possible links between wild animal meat and the new coronavirus drives some consumers, particularly in Hong Kong and mainland China, to rethink diets.
) KFC fast food chain announcing plans this week to get in on the act with plant-based product promotions.
But Green Monday’s Yeung said his company’s online sales have more than doubled in the last two months, citing the impact of the coronavirus: Among the most popular purchases is a pork substitute called Omnipork, used in dumplings, noodles and rice, while Beyond burgers, plant-based chicken nuggets and non-dairy milks have also been doing well, he said.
Impossible Foods is working through the regulatory process to enter mainland China but debuted its replacement beef product to 40,000 consumers in November last year at a trade show in Shanghai. On the mainland, China’s Zhenmeat - sometimes referred to by state media as the country’s answer to Beyond Meat - is betting on sales booming once restaurants resume normal business across the country.
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