The American celebrities and Brian Joffe's Long4Life have invested in a company called Veldskoen, which makes shoes in Durban
Mark Cuban, second from the left, appears on Shark Tank, which is shown on the ABC Television Network. Picture: ERIC MCCANDLESS VIA GETTY IMAGES
The brand was later introduced to Cuban and Kutcher by a South African expat in California, Steve Watts, who previously received funding from the American duo after appearing on the reality TV series Cuban co-hosts, Shark Tank. “We want to position it globally as the first in that category,” Veldskoen co-founder Nick Dreyer told Business Day.
Veldskoen has been given access to Cuban’s distribution centre in Houston, “and obviously they have some pretty serious marketing clout”. “We have been through a major planning session with our manufacturer, specifically on Veldskoen, and we’re planning to secure manufacturing scale with the backing of Long4Life and the shoe revenue,” Dreyer said.
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