Asda has announced that Michael Bublé will be the star of their 2023 Christmas advert. The 60-second teaser trailer features Bublé singing 'It's Beginning to Look a Lot Like Christmas' and the full 90-second advert is set to air on November 4.
The supermarket chain told customers to "pop the Bublé" after confirming the Canadian singer and songwriter has been signed up for their festive campaign . The 48-year-old has sold over 75 million records worldwide and won numerous awards, including five Grammy's.
His holiday albums are a stable of the Christmas season and the multi-platinum-selling artist has made his merry debut as the Issa brothers-owned retailer's latest seasonal recruit. This morning Asda released a 60-second teaser trailer featuring Bublé following weeks of speculation.It first aired at at 9.
As the door swings open, a lone figure is revealed, silhouetted in the spotlight: it’s Bublé, who turns to the camera and breaks into the classic ‘It’s Beginning to Look a Lot Like Christmas’. “Shall we?”, he implores with a smile.David Hills, Asda’s chief customer officer, said: "At Asda, we absolutely love Christmas and this year we’re once again on a mission to bring that warm, festive feeling to households across the UK.
"With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas."
Asda Christmas Advert Michael Bublé Teaser Trailer Holiday Season Festive Campaign
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