As YouTube tries to fight controversial content, it is giving top creators new ways to make money by jillianiles
), as it's raised the bar regarding which creators can earn advertising revenue and used"demonetization" as a punishment for bad behavior. YouTube's latest money-making tools will also require channels to pass certain eligibility requirements, like minimum subscriber counts, and creators can lose access based on a strike system.
While he declined to give hard figures, Mohan said that the number of YouTube creators earning between five and six figures a year grew more than 40% and Super Chats are the top YouTube revenue stream for nearly 20,000 channels . Mohan also said that the amount of revenue made from non-advertising products like memberships, paid chats , and merchandise has taken off. YouTube takes a cut of both the advertising and non-advertising revenue it pays creators so the boom in user spending is a boon for Google, too.
Beyond the new monetization tools, Mohan also announced new “Learning Playlists” that will let a select group of YouTubers create topic-based video sequences and said that it's rolling out its donation button to more YouTubers. YouTube’s not the only platform dangling new money-making tools to entice talent. Facebook just announced
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