Lawmakers are facing their latest lobbyists — online influencers from TikTok. The platform is once again bringing influencers to Washington, this time to lobby members of Congress. The company wants lawmakers to reject a fast-moving bill that would force TikTok’s Beijing-based parent company to sell or face a ban in the United States.
TikTok is once again bringing influencers to Washington, this time to lobby members of Congress to reject a fast-moving bill that would force TikTok’s Beijing-based parent company to sell or be banned in the United States.Content creator Summer Lucille poses for a photo in Washington on Tuesday, March 12, 2024.
“If they ban it, I don’t know what it will do” to the business, Summer Lucille, a TikTok content creator with 1.4 million followers who is visiting Washington this week, said in an interview arranged by the platform. “It will be devastating.”House Republicans move ahead with TikTok vote even as Trump voices opposition to possible ban
TikTok could be banned if ByteDance, the parent company, doesn’t sell its stakes in the platform and other applications it owns within six months of the bill’s enactment. TikTok isn’t short on lobbyists. Its Beijing-based parent company ByteDance has a strong lobbying apparatus in Washington that includes dozens of lobbyists from well-known consulting and legal firms as well as influential insiders, such as former members of Congress and ex-aides to powerful lawmakers, according to the Foundation for Defense of Democracies.
Lucille runs a plus-sized boutique in Charlotte, North Carolina, that she says has seen a substantial surge in revenue because of her TikTok page. The 34-year-old began making TikTok content focusing on plus-sized fashion in March 2022, more than a decade after she started her business. She quickly amassed thousands of followers after posting a nine-second video about her boutique.
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