Washington, D.C. will not be opening any time soon.
, which also aren't doing well; according to data firm STR, hotel occupancy stood at 26% the week of April 19 to 25.When the timing is right, Destination DC will continue to promote DC as a destination domestically and internationally. Ferguson said that for every dollar the district spends on promoting itself, there is over a $3 return on investment tied to marketing."Promoting a destination like Washington especially now is more important than ever," Ferguson said.
One benefit the city can promote over many others: 100 free things the city has to offer, from national monuments to free Smithsonian museums including the National Zoo, Ferguson said. He also said theBowser said there may be different recommendations for each Smithsonian when they do reopen and that the National Zoo is one of the first places she wants to visit. She expects there to be a strategy in place to keep people from crowding monuments and memorials; many remain open.
Washington, D.C., carries the perception of a lifetime destination for monuments and museums, Ferguson said, but the city wants visitors to understand how diverse it is as a tourist spot, with theater, nightlife and restaurants to boot. Reopening the city, whenever that may be, could provide a fresh opportunity to remind people of that."The reopening will give even a new spin to what Destination DC does with that story every day," Bowser said.
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