An ambitious new campaign urges customers and allies to take action in support of unionizing Starbucks workers.
Logan says that a successful boycott would be “a tremendously difficult undertaking” and would need to engage a “huge part” of the labor movement, but that Starbucks seemed like a good candidate for such a pressure campaign.
A boycott combined with political pressure from the top and expanded organizing from below could ramp-up the reputational damage against Starbucks and upset investors. “I think all of these things together would make a difference,” Logan said. “This is a global company, and it’s going to take a global campaign,” she said. Starbucks investors may think twice if political figures and labor unions in other countries start to vocally oppose the company’s expansion “because you’re a labor law violator in the U.S.,” she said.Bronfenbrenner points to the continued importance of maintaining momentum by building the union from the bottom and expanding the campaign’s ranks by bringing in new allies, like the August 7 day of action aimed to do.
Labor expert Logan says that bringing in customers is absolutely essential. “Starbucks’s customer base is overwhelmingly sympathetic to workers having a right to form a union,” he said, and far more customers need to learn about “what the company has done to try and crush the union in terms of its illegal actions.” He says this will take a “really big national effort” that goes beyond one-day actions.
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