LONDON - Adidas is set to update investors on Friday (May 5) about the unsold Yeezy shoes that have put the German sportswear giant in a predicament since it cut ties with Kanye West over his anti-Semitic comments late last year. Executives are expected to tackle the issue when the company reports first-quarter results on May 5 which will likely...
A pair of Yeezy shoes are seen in a Foot Locker store on the day Adidas terminated its partnership with the American rapper and designer Kanye West, now known as Ye, in Garden City, New York, US on Oct 25, 2022.LONDON - Adidas is set to update investors on Friday about the unsold Yeezy shoes that have put the German sportswear giant in a predicament since it cut ties with Kanye West over his anti-Semitic comments late last year.
Adidas has been in discussions over the footwear, including with people who "have been hurt" by West's antisemitic comments, Gulden said in March, but there are no easy fixes. "The challenge is if these shoes are going to be out there and be worn by people, we must ensure that the antisemitic messaging of the shoes' creator doesn't spread," she said.
The Anti-Defamation League, an international Jewish non-governmental organisation based in New York, told Reuters it "stands ready and prepared to work with Adidas". Adidas in November donated more than US$1 million to the organisation.
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