Four years ago, the in-home day and date venture Screening Room polarized exhibitors and studios even as its backers and superstar director/shareholders promised windfalls as high as $8 billion in …
The world looks very different now, not only because of the continuing infiltration of streamers offering movie-quality in-home original programming, but especially because of a global pandemic that has shut theaters up tight and has sent debt-heavy chains like AMC teetering toward Chapter 11. In an eloquent
firmly believed Screening Room could be an important lifeline not only to the health of movie makers but also theaters that would receive the equivalent of two ticket sales for each $50 purchase, along with six dollars for concessions. SR Labs principals, who didn’t say much on the record as stories leaked out several years ago, issued a series of statements today as the principals press their case anew to be a part of the theatrical ecosystem and help create an extra revenue source for both sides, when theaters reopen and the economics of moviegoing in a brave new world takes shape. The venture would itself get a portion of the revenue from each sale.
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