As more notable Canadians join Threads, will the Twitterati flock over?

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As more notable Canadians join Threads, will the Twitterati flock over?
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Tens of millions of users have signed up for the Facebook owner's new microblogging site in its first five days, including Canadian celebrities such as Ryan Reynolds, Simu Liu, and Jay Baruchel.

Having tweeted more than 60,000 times and amassed upwards of 6,000 followers in the last decade, Dan Seljak is a self-described Twitter "power user" -- one with complicated feelings about the direction the site has taken since it was purchased by Elon Musk last year.

It's the latest in a slate of options for would-be Twitter emigres, including Bluesky -- which is by invitation only for now -- and Mastodon, where one toots instead of tweets. That's in part because Threads makes it easy to import your Instagram following to the new app. The audience of Toronto urbanists Seljak has cultivated on Twitter over the years is very different from the co-workers, family and friends who follow him on Instagram and now Threads.

Goran Calic, an associate professor of strategic management at McMaster University, said all of the various Twitter alternatives -- including Parler and Truth Social, which drew a far-right audience when Donald Trump was kicked off Twitter before Musk bought the platform -- could stand the test of time.

But rebuilding an audience, curating a news feed and learning a new platform is a daunting task, so it may take more than the occasional flub from Musk to drive people away from Twitter altogether.

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