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As South Africa's influencer economy experiences a remarkable surge, the dual focus of brand partnerships and regulatory oversight by the South African Revenue Service grows increasingly vital. File pic.With South Africa's influencer economy on an upward trajectory, it is reported that the spotlight on influencers is intensifying, not just from brands eager to partner but also from the South African Revenue Service .
As digital marketing expenditures in the country are projected to surpass R500 million this year and exceed R850 million by 2030, a pressing question arises: how can influencers manage their rapidly growing earnings while staying on the right side of the law? “Whether it’s cash payments or promotional gifts, undeclared income could result in penalties that not only drain earnings but also jeopardise careers.”Operating like a brand means embracing transparency and compliance, transforming these concepts into foundational business practices rather than mere ethical standards. The SARS Voluntary Disclosure Programme acts as a valuable lifeline for influencers who have neglected their tax obligations.
Register as a business: Treat your influencing career as a legitimate business. Using a business bank account can streamline tax calculations and reduce scrutiny.
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