Could Ekin-Su be the first Islander to successfully break America?
There's no denying the power of Love Island to influence us. With each new season comes a new dating lexicon, a new cleavage-adjacent trend , the urge to buy a beanbag, and a new graduating class of influencers ready to wield their power for the highest-bidding brand. For the Islanders, winning the competition is a bonus, theThis year’s winner, Ekin-Su Cülcüloğlu, signed a, one of the biggest deals in Love Island history.
Other Islanders from this year have also landed significant brand contracts. Indiyah Polack is the new beauty ambassador for Boots, and has signed with Pretty Little Thing in her own six figure one-year deal, as has Gemma Owen; they will be the faces of its new resale platform PLT Marketplace. Meanwhile, Tafter ITV partnered with the site on a game changing partnership this year, in a move away from working with fast-fashion retailers.
According to Bannerman eBay UK has since seen an over 7000% increase in searches for pre-loved clothing on its site compared to last year. 'They also found that nearly half of viewers would consider buying pre-loved over new items since watching Love Island,' she adds. 'Tasha is an example of how the contestants can change the way people shop. She’s the most stylish of the Islanders and she chose to work with eBay over any other brand, that says it all.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Love Island’s Ekin-Su living 'complete dream' with huge Times Square advertThe winner of ITV's hit dating show is taking the world by storm as she poses in front of huge billboard campaign in Times Square - New York. Ekin also enjoyed a personalised helicopter tour of the Big Apple
Read more »
Love Island’s Ekin-Su living 'complete dream' with huge Times Square advertThe winner of ITV's hit dating show is taking the world by storm as she poses in front of huge billboard campaign in Times Square - New York. Ekin also enjoyed a personalised helicopter tour of the Big Apple
Read more »
Boots £10 Tuesday returns with deals on Soap & Glory, No 7 & moreThe popular promotion is back with plenty of deals on big brands
Read more »
Campaigner brands council 'woefully inadequate' as £550,000 Shrewsbury land row heats upAn independent review found the land should have been designated for community use and never sold for housing.
Read more »
Isle of Man TT legend McGuinness eyes more car races after Ginetta class win🗣 'We’ll look at a few options, I’d love to do a few more rounds.' isleofmantt legend John McGuinness made his debut in the Ginetta GT Academy at Brands Hatch last weekend, taking a class win, and is not ruling out a return:
Read more »