'People told me, ‘If you’re going to produce stuff and you don’t want to sell it, give it away.’'
, he is launching a line of vintage-sourced, naturally tie-dyed t-shirts, hoodies, and hats to help spread the word.“Sky High Farm is on a plot of land I bought in 2011 with the intention of building a sculpture studio. I imagined the space-filling some void I’d had, but it didn’t. It didn’t feel like an experience, just another thing to own. I’d only lived in a tiny rented apartment in the city, and the experience of being an owner was different than I’d imagined. The land felt wasteful.
“That realization was the beginning of a process to make the land produce. What it would produce and how to distribute what it produced was a conversation that developed over the next year. People told me, ‘If you’re going to produce stuff and you don’t want to sell it, give it away.’ There are people who have zero access to fresh, healthy food. It was an amazing opportunity to grow for those communities.
“Early on, I had grand ambitions of provoking other people, or organizations, to take on projects similar to mine, but over time it seemed like it wasn’t actually something that I could make happen. Eventually, people started hearing about it and asked how they could get involved, but there was no access point. It was just my thing. The environment is something people are really interested in, especially in the downtown world I’m familiar with, but they have no direct access to it.
“The idea for the capsule collection, then, started with produce. It’s not really about fashion—it was about taking the first steps in opening the farm up to a bigger audience. We started making honey, jam, and these vegetable-blended salts. As we were doing that, I was working with the illustrator. I wanted something really fun and cute. I’d seen some of the ’80s health food store–style brands that have this kooky, cartoon-y vibe, and I wanted it to have that, too.
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