Audiences and exhibitors may have been cheering the Spider-Man movie for months, but 2022’s most emotional theatrical experience so far is watching Greg Laemmle struggle with the fate of his family…
Audiences and exhibitors may have been cheering the Spider-Man movie for months, but 2022’s most emotional theatrical experience so far is watchingstruggle with the fate of his family’s eponymous arthouse business in the documentary “Only in Theaters.”
Laemmle could be speaking for the whole American arthouse sector, which has undergone doomsday cycles since its postwar emergence but, as Sony Pictures Classics co-president Tom Bernard says, “It’s always been there, it constantly evolves, everyone says it’s dead but it never is.” Although Landmark has closed venues in New York, Houston and the San Francisco Bay Area in the past two years, it’s reactivated others among its 35-odd locations. Plans are to open three theaters this summer, including one at a former ArcLight site in suburban Glenview, Ill. Landmark’s legendary Nuart Theatre in Los Angeles is undergoing a 10-week shutdown, but that’s to put in a bar and upgrade seating and concessions.
“The future of arthouse is reaching the audience,” Bernard says. “I don’t think the theaters need to be the super duper multiplexes with every bell and whistle. They need to program for the audience, and reach that audience to let them know what’s been programmed for them.” “Once we can have an environment again where people aren’t afraid to be in public, I believe that we’re going to get our audience back,” Laemmle says. “It’s going to take time. But the opportunity to see it in a theater is a better experience for just about any type of movie. We just need to reacquaint people with it.”
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