Robyn Keyser chats to us about how she and her utilitarian fashion brand are surviving the lockdown.
, a brand that aims to encourage local production and sourcing of material. Artclub and Friends garments are made in Woodstock using material produced in Cape Town, down the road from the retailer’s studio.
I feel if my business were five years older, this would have been a much more stressful situation. As much as bigger and more established businesses have reserves for a rainy day, they also have far more obligations and commitments. To shrink and adapt is much easier when you don’t have five stores or 100 employees. But it’s still hard because, being a 26-year-old with a two-year-old business, I didn’t have a contingency plan in place in case a pandemic hit.
Our online sales have increased immensely. I’m so glad we have a platform and that we took our time making sure it works well. It’s been a great avenue for income, before and during the lockdown.
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