Climate crusader Arnold Schwarzenegger is urging a rebranding of global warming as “pollution” to generate more intense fear among the general population.
the results of a study suggesting that the expressions “global warming” and “climate change” do not frighten people enough, whereas a shift in vocabulary to “climate crisis” or “environmental collapse” produced a significantly stronger emotional response.
Of six different options, “global warming” and “climate change” performed the worst, beaten handily by “climate crisis,” “environmental destruction,” “weather destabilization,” and “environmental collapse.” For his part, the 75-year-old bodybuilder and governator Arnold Schwarzenegger has become a public voice about climate change through his role as the host of the Austrian World Summit, a global climate change conference.
His proposal to rebrand climate change as “pollution” is a nonstarter, however, for the simple reason that carbon dioxide is not a pollutant and is not harmful to human health.
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