The store ‘Where the Masses Shop’ remains a fixture for seniors and the less-affluent.
Army & Navy is marking its 100th birthday with a sale that runs through Sunday. But customers flocking to the iconic Downtown Eastside store may be in for a shock — the Hastings Street side of the store is closed.
“Only three months ago this was pea-soup green and the lights were dark,” said Cohen. “I had a vision. I wanted to make a big space with everything white, I wanted to expose my brick walls.”There will be about 35,000 pairs of shoes available in its annual shoe sale, a Vancouver traditional that inspires shoppers to line up before the doors open. This year’s bargains include 3,000 pairs of Toms at $19 apiece, a fraction of the $60 they typically sell for.
The store seemed to be thriving by the mid-1920s. So newspaper readers were probably surprised to open up The Vancouver Sun on Dec. 2, 1927, and find an ad declaring that Army & Navy was going out of business. Over the years he also opened Army & Navy outlets in New Westminster, Calgary, Edmonton, Regina, Saskatoon and Moose Jaw. And he kept up with the great ads and slogans, promoting Army & Navy as the place “Where the Masses Shop,” and “The Plain Store for Plain People.”“He always had a cigar — it wasn’t always lit — and he was always very dapper,” she recounts.
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