With theatrical still returning from the doldrums of Covid, several across the industry have racked their heads about the chasm of product on the big screen, and whether cinemas are strictly destin…
With theatrical still returning from the doldrums of Covid, several across the industry have racked their heads about the chasm of product on the big screen, and whether cinemas are strictly destinations for tentpoles, and nothing else.
, the movie was considered a misfire at the box office. However, by today’s pandemic standards, it would be amazing if a feature such as that could emulate such business. But according to Gray, if you’re not investing in art, and only appeasing studio bean counters, the cultural significance of cinema remains in peril.
“And then you begin to eliminate the importance of movies culturally,” he continues, “When you are so quarterly earnings bottom-line minded; you lose the big brain vision.”
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