The law, set to go into effect Wednesday, also prohibits calling plant-based products “sausage” or “meat.”
for using words like “burger,” “sausage” and “meat” on their packaging faces opposition from the American Civil Liberties Union and Tofurky, which jointly filed suit Monday, calling the law a “restriction on commercial speech” simply meant to protect the beef industry., scheduled to go into effect July 24, as a violation of Arkansans’ civil rights.
Act 501 also applies to dairy alternatives, like nut milks, and vegetable alternatives, like cauliflower rice. Tofurky, which makes plant-based sausages, deli slices, and burgers, said it would have toThe ACLU alleged in their complaint that Act 501 is “specifically designed to disadvantage purveyors of plant- and cell-based meat,” citing no prior evidence that consumers have been confused by the packaging of plant-based alternatives.
Arkansas state representative David Hillman argued for products to be properly labeled. “You can’t sell a Chevy and call it a Cadillac,” he told NBC News. According to the ACLU, the Arkansas law is similar to ones in Missouri, Louisiana, South Dakota and Mississippi, and meant to protect the beef industry. “It’s absurdly patronizing that the government of Arkansas is asserting that the people of Arkansas can’t tell a ‘veggie burger’ from a ‘hamburger,’ or a ‘tofu dog’ from a ‘hot dog,’” said ACLU attorney Brian Hauss.
As the demand for meat alternatives grows, industry groups like the National Cattlemen’s Beef Association said preserving “beef nomenclature” is a priority. Another one, the U.S. Cattlemen’s Association, asked the Department of Agriculture to require the words “meat” and “beef” to solely refer to animals “born, raised and harvested in the traditional manner,”
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