Soil health is at the heart of DIRT, the foundation that Arizona Muse started in 2021. At a biodynamic farm in Ibiza, not far from where she now lives, the model walks us through her activist mission.
, is located on the outskirts of the municipality of Santa Eulalia del Río, in an idyllic area that’s unknown even to most locals. As soon as you start down the road that leads to the nearly 140-acre property, it’s easier to breathe. There’s a feeling of being immersed in the fullness of nature. "You come to this farm and you feel different. It's visceral. You can tell for sure: there's something special going on here. This is a healthy place," says Arizona Muse.
Muse began an introspective process to help change the course of the industry seven years ago. From the start, all her research led her to one element: soil health. It’s since become the focus of her activism. "In the beginning, when I was learning about fashion and clothing materials, everything was leading me back to the earth, where things grow," Muse recalls.
Only a year old, DIRT has an ambitious portfolio of collaborations with different initiatives, including a biodynamic wool-producing farm in England, a mine regeneration project in Uganda, and a foundation for a new mine in the United States.
This equation also includes collaborations with fashion and beauty companies that are committed to caring for the planet. Among them isa leading company in the use of biodynamic agriculture for the cultivation of its skin-care ingredients and with which Arizona has felt connected since she was very young. "My relationship with the brand goes back to my early years. We always had their products at home. I remember Weleda almost since before I was born," she says.