Are the ‘Stranger Things’ Product Tie-Ins Out of Control?

From Levi's to Nike to H&M, the third season of 'Stranger Things' arrived alongside a shocking number of clothing collaborations

IT WAS STILL a few weeks before the July 4 debut of the third season of Netflix’s “Stranger Things,” but Joey Miller was already obsessing over the hit supernatural series set in the 1980s. With the help of his wife and 10-year-old son, Mr.

Miller, 38, a project manager in Austin, Texas, had been stockpiling things that serve as branding tie-ins for the show, including “Stranger Things” Nike sneakers, “Stranger Things” Coca-Cola cans and “Stranger things” H&M clothes. “We’ve picked up, I think, almost every piece from every collaboration [the show has] done,” he said. With the third season generating a dizzying about...

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