Community has grown to power text messages from some brands, including McDonald’s, HBO and the New York Yankees. Read more at straitstimes.com.
NEW YORK - Andrew here. You probably received today’s DealBook newsletter, as you always do, by email. But you probably got a bunch of spam and junk mail in your inbox, too.
In the beginning, it was marketed to celebrities to communicate with their fans about tour dates and new projects. The company plans to announce this week that it has raised another US$25 million , bringing its total fundraising to US$110 million, from investors such as Salesforce Ventures, Morgan Stanley Next Level Fund and Verizon Ventures.
Community has gained its latest funding as questions have increasingly arisen about social media’s reach and how companies can own the digital relationship with their customers without a middleman such as Facebook or Twitter. “The click-through rates are massively degraded – the number of people that actually see the post is massively degraded.”At Community, in contrast, “we have like 45 per cent click-through rates and 98 per cent open rates,” Kutcher said.
And many of the software platforms that companies use to manage their relationships with customers now have features that facilitate texting.
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