As a number of clubs stop printing programmes some say their future is in doubt.
Brighton FC football programmes for sale outside its American Express Community Stadium
On other occasions, clubs have had to pulp thousands of copies of programmes after games were postponed at short notice due to a coronavirus outbreak. However, he points out that the vast majority of clubs are still selling physical programmes. "Big championship clubs like Blackburn and Swansea going over to digital programmes has made headline news, but the fact is the majority of clubs still put out hard copies."
A club spokesman adds it also removes printing costs, while later digital deadlines allow more up-to-date information, and there is also no need to discard printed programmes if a game is postponed. David Cottrell, programme editor for Premier League club Liverpool, says "people still have this desire for a printed programme, it is our staple bread and butter".
Mr Cottrell, who works for publisher Reach Sports, adds that print numbers vary according to visiting opposition, with more produced for Everton or Manchester United than Brighton or Norwich.David Cottrell says that some programme content is better suited to the physical format The club's programme print run varies from between 75 and 100 for each game, depending on the estimated away support.
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