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The use of technology in the property industry has lately become a fairly cutting-edge topic, as the real estate sector has been accused of being slow in adopting tech tools, and most transactions still occur through agents and property brokers. However, as technology has advanced, it has equipped property professionals with sharper tools to assist their trading.
According to Grant Smee, CEO of Proptech agency Leadhome, the trick is finding the sweet spot. 'We anticipate a strong leaning towards AI-type property transactions, especially amongst the younger generation, but the consumer will find out that although technology adds a dynamic, streamlined 'you are in control' aspect to buying or selling a home or property, a professional real-life person assisting you along the way is just something that cannot be replaced.
Through these tools, those in the property market can eliminate many unnecessary and redundant stages of the process. Smee comments that the agents who will survive will be the long-term vision individuals who embrace and use the intelligence coming their way. 'We mustn't forget that the customer is no fool', he added, 'As professional service providers, we must be completely in tune with our clients and decipher their preferred way of doing things.
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