A closer look at the impact of today's doll marketplace 👀
, a communication professor at the University of South Florida who focuses on girlhood and Latinx studies. "If you have a child who doesn't see themselves through the dolls they play with, it's harder for them to get a fully rounded sense of 'Who am I in the grand scheme of things in this nation? How do others see me?Until very recently, that sense of belonging was limited to slim, white, able-bodied, cisgender girls.
This is probably a good time to note that diversity isn't something to be celebrated if it repackages negative cultural tropes or comes hand in hand with exaggerated, even exoticized, facial features. "It fuels not only gender stereotypes but racial stereotypes and the intersection of them in ways that are incredibly problematic," says Dr. Sweet.
Dr. Sweet agrees. She's analyzed toy catalogs going back to 1905, and tracked the changes. "In the beginning of the 20th century, I was surprised to find remarkably little gender happening in toys," she says. The marketing of dolls was gender ambiguous. In the 1970s, doll gendering was more implicit than it is today. But as women made strides toward equality and society seemed to become less sexist...the gender divide in toys exploded.
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