AR-15 style guns sold as a sign of manhood as shootings rise

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AR-15 style guns sold as a sign of manhood as shootings rise
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Gun makers have taken in more than US$1 billion from selling AR-15-style guns over the past decade, at times marketing them as a way for young men to prove their masculinity, even as the number of mass shootings increases, according to a House investigation unveiled Wednesday.

The weapons have been used in massacres that have horrified the nation, including one that left 10 people dead at a grocery store in Buffalo and another where 19 children and two teachers were shot to death in Uvalde, Texas.

"What we saw in Uvalde, Buffalo and Highland Park was pure evil," said Marty Daniels, the CEO of Daniel Defense, the company that made the weapon used in Texas. "The cruelty of the murderers who committed these acts is unfathomable and deeply disturbs me, my family, my employees and millions of Americans across this country."

The House panel's investigation focused on five major gunmakers, and found they took in a combined total of more than $1 billion in revenue over the past 10 years from the sale of AR-15-style firearms. The revenue numbers were released for the committee hearing focused on the marketing and sales of the firearms that have gained notoriety because of their use in the mass killings.

Sturm, Ruger & Co.'s gross revenue, meanwhile, has nearly tripled from $39 million to $103 million since 2019, and Smith and Wesson reported that its revenues from all long guns doubled from 2019 to 2021. Gun manufacturers, the committee said, don't gather or analyze safety data related to firearms. While AR-15-style firearms aren't necessarily the main drivers of U.S. gun violence overall, their design allows shooters to harm more people from a greater distance, said Kelly Sampson, senior counsel and director of racial justice with Brady, a group pressing to end gun violence that generally supports restrictions.

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