Aquazzura’s Edgardo Osorio talked the brand’s new store in Saint-Tropez and upcoming openings in Bahrain, Kuwait, Riyadh, Jeddah and New Delhi.
in Saint-Tropez next week, in the jet-set destination’s central Place des Lices. The unit adds to the brand’s flagship in Paris, as well as a key presence at prime department stores such as Galeries Lafayette and Le Bon Marché, and further signals the company’s push in the French market.
Other key elements will include a tented shelving with bamboo and wicker accents, a patterned carpet, ample mirrors decorated with hand-painted seashells and a coral-shaped sculpture standing from a rounded sitting structure, surrounded by aqua-toned pillows.“I wanted the boutique to feel like a room in a beach house — fresh, summery and happy,” said Osorio, who underscored that at least 30 percent of the assortment showcased in the space will be exclusive to the location.
At the same time, Aquazzura will be branching out in the Spanish resort destination of Marbella, after having opened at Galeria Canalejas in Madrid, and make its official debut in India. Product-wise, collections will have to answer to the needs of the local markets, climates and overall widening shelf space, as Osorio highlighted how the assortment is expanding to cater to customers’ lifestyle not only on special occasion but also for daily use.
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