The crowd at the unveiling of Apple's Vision Pro headset let out a collective groan when they found out how wildly expensive it is
The reaction is all the more interesting because the annual conference is typically attended by only the most enthusiastic Apple fans."The Vision Pro's $3,499 sticker price will inhibit adoption, but Apple is not looking to make money off this product just yet," Anisha Bhatia, a senior technology analyst at GlobalData, said.
"The Vision Pro is Apple's attempt at cracking open the extended reality door to create an addressable market with iterations of Vision Pro in the years to come," she said.Sign up for notifications from Insider! Stay up to date with what you want to know.
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