Apple unveils paid news subscription, television and movie streaming service in major strategy shift

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Apple unveils paid news subscription, television and movie streaming service in major strategy shift
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Apple News+ curates a range of news articles and will include 300 magazines and costs $12.99 a month in Canada

CUPERTINO, Calif. — Apple lifted the curtain on Monday on a television and movie streaming service that will allow users of its 1.4 billion gadgets worldwide to stream television shows and movies, both Apple originals and those from other creators, in a first step to challenge streaming video leaders Netflix and Amazon.

Hollywood celebrities trekked to Apple’s home to help debut a revamped Apple TV digital storefront, called Apple TV+. Apple has commissioned programming from Jennifer Aniston, Reese Witherspoon, Oprah Winfrey and Steven Spielberg. The company led off the event with an announcement that its free news app will now come in a paid-subscription version, called Apple News+, which curates a range of news articles and will include 300 magazines including National Geographic, People, Popular Science, Billboard and the New Yorker. Apple said it would cost $9.99 a month and $12.99 in Canada.

CROWDED FIELDWith its new media push, Apple joins a crowded field where rivals such as Amazon.com’s Prime Video and Netflix Inc have spent heavily to capture viewer attention and dollars with award-winning series and films.

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