So what first attracted Apple to the AR headset space? Was it the bulky inconvenience or the high margins?
The two internal displays together have 23 million pixels, which provide resolution better than a 4K monitor per eye. They're driven by an Apple-designed M2 processor and a new R1 real-time sensor processor that coordinates input from 12 cameras, five sensors, and six microphones. The R1 chip ensures display changes due to head movements and other input occur with as little motion-sickness-inducing latency as possible – within 12 milliseconds, Apple claims.
In a move to distance itself from companies in the VR space that treat headset analytics data as something that can be sold to marketers, Apple is promising not to reveal eye tracking data. "Where you look is very personal," explained Mike Rockwell, VP of Apple's technology development group, during the WWDC presentation."It can give away what you're thinking. In Apple Vision Pro, where you look stays private. Eye input is isolated to a separate background process so apps and websites can't see where you were looking. Only when you tap your fingers do results get communicated.
In other words, data from cameras and sensors is processed at a system level and is not available to apps, meaning they can't covertly capture your surroundings.The Vision Pro's non-electronic parts have also received Apple-level attention. Attachable Zeiss glasses will be offered to handle vision correction, if necessary.
Apple is entering the face-hugging computer market in the wake of Meta's widely noted metaverse cash conflagration – $13.7 billion in operating losses for its Reality Labs division in 2022, following $10.2 billion spent in 2021 – and subsequent layoffs.
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